In strictly technical terminology, a domain name is "an identification string that defines a realm of administrative autonomy, authority, or control on the Internet". However in lay terms, it would mean a Internet Protocol (IP) tool that allows users to access the Internet easily.

And every online business needs these domain names to conduct its networking operations smoothly. However there are strict rules formed by Domain Name System (DNS), most important being the registeration clause. Therefore, any name registered in the DNS technically gets a nod of being genuine.

As the phrase goes a "domain name" is but an extension of your own reputation and identity. As a business you want to seen in the clean light.

In a interesting tete-a-tete, Google's head of search spam, Matt Curtis handed out some useful pointers to avoid falling into the false domain name trap.

He was posed a question by a Thai resident "Can I buy a domain that used to have spam on it and still rank?". And how many of us would have asked ourselves the same question scores of times, right? Well here is some clear answer that search engine's Big Daddy- Google's rep hands out.

Mind you the message by Curtis is loud and clear - Black Hat SEO tactics will get  your business no where. He explains that there can basically be two possible penalties that can come about if one did indulge in it.

Firstly a manual penalization. He adds that due to its nature, it is quite easy to remedy the spammy activity by sending out a reconsideration request. Since most manual spams are time-bound, the possibility of expiration after some time also acts as auto-action spam cleaner.

The second kind of penalty is a little tough to handle. In case of algorithmic penalty, the scope of damage increases as the clean-up activity has t undergo a waiting period of sorts. Curtis particularly views this as the beginning of the problem since spams of such a nature take time to be caught. Remedial measures are not impossible to achieve. However "he equates it to starting with a negative ranking, like digging yourself into a hole and then starting from below ground to just get back to ground level". The reconsideration request also becomes complex as the whole gamut of website has to be carefully searched to find out the eye of the storm.

Adding to the latter case, Matt opines that he would never personally buy such a domain name nor waste time doing the cleaning up work. Rather he suggests starting a spam-free new domain name.

Spamming is not so uncommon. It becomes problematic only when the Watchdogs catch you red-handed. For those setting their sails to venture into the business field, this is a simple yet useful advise to follow- "You don't want to be the sucker who gets stuck with that bad domain name".

Hear Curtis speak about the issue and need to do your research before buying a domain name.



Stay tuned with E-junkie for more useful tips and tricks.