Florentijn is known for his larger than life installations in public spaces, he believes "the world has become smaller via globalization/internet etc. therefore size does matter!" "The bigger the object, the smaller the world."

The image on the left is from his project called "Rubber Duck", this massive duck measures 26 x 20 x 32 meters and was first seen in France and has traveled many other parts of the world including Japan. Florentijn's humongous sculptures and his incredible hard work always carries a message or meaning behind it. 

According to the artist:

Another interesting project by him was "Large Musk Rat" which was a satirical response to the belief that Musk Rats were becoming a "Big Problem" in Netherlands, it seems the artist took quite literally. :)

  

The "Beukelsblauw Rotterdam" project has quite an interesting theory behind it, Florentijn wanted to bring a new prospective towards old structures or buildings. He selected a house in one of the most unseen blocks in Rotterdam, a block awaiting demolition; he painted the entire structure blue. And before he knew it, that block became one of the most photographed one in the city. "By redecorating this block, which was built in the first years of the 20th century, people start looking again at what was and is there and maybe think about what they will get in return." shares the artist. 

He was the mastermind behind 10,000 Flip Flips sculpture that he created with the help of local students in Brazil for Pixelshow's October 2010 Conference.

Here are few more examples of "larger than life" installations by Florentijn Hofman:

For more information, visit Florentijn Hofman's website.

If you wish to learn about more interesting artists and projects like this, then you can subscribe to our RSS feed. You can also find us on Facebook and Twitter.