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D-I-V-E-R-S-I-F-I-C-A-T-I-O-N !

This word is quite a favorite among marketing gurus of the world. Be it B-school classrooms or board meetings, one is sure to stumble upon this word a score of times.

There are, however, many marketing firms that grossly mistake the meaning of ushering innovation of the products' line. Wanting to revamp their branding campaign, a few businesses venture into product launches that are unrelated to their parent goods and services. Sometimes it may be a hit, but most times it just isn't!