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D-I-V-E-R-S-I-F-I-C-A-T-I-O-N !

This word is quite a favorite among marketing gurus of the world. Be it B-school classrooms or board meetings, one is sure to stumble upon this word a score of times.

There are, however, many marketing firms that grossly mistake the meaning of ushering innovation of the products' line. Wanting to revamp their branding campaign, a few businesses venture into product launches that are unrelated to their parent goods and services. Sometimes it may be a hit, but most times it just isn't!

Business models are something you learn about in Economic lectures in classrooms. What if you one never went to such B-schools? Does that make them lesser entrepreneurs?

Probably no one really wonders on these points before starting a business. In fact, for a good number of years, the Web experts have remained in a constant state of flux as to what kinds of models exist when it comes to online businesses.

Before we get to that, why is it essential to know and study online business models at all?