Of all the players to enter the space, I think this is perhaps the most interesting. When you look at an industry in extreme change and perhaps threat, I think the greatest innovation comes from folks outside the core industry. - Jason Moyer of Brand Value Advisor 

It was a rather confusing start to the week as the industry and social media sites were abuzz with Jeff Bezos, Amazon's top man buying a vacillating Washington Post for a whopping $250 million.