Conducting surveys and collecting feedback from the targeted segments is an important aspect of marketing, it also forms the basis of the following marketing campaign. In this context, Qidiq can be of a great help. Qidiq, an Ottawa based start-up, lets you send questions to your potentials via e-mail, web and even a mobile device. Qidiq makes easy to collect feedback and analyze it using their advanced statistic tools.

"We send your email, they tap their answer, you get your response. It literally could not be any simpler" is how Qidiq likes to put it.

We have one of its co-founders, Jon Abrams with us tell us more about this incredibly simple-to-use start-up. Here we go: