Jen Saunders is the blogger/chief editor behind Wild Sister, which is a monthly online magazine geared towards empowering and inspiring women, and MySmilingHeart, Jen's personal blog. The Wild Sister concept as explained by Jen is that the 'Wild' part refers to a woman accepting herself for who she is(all the good and the bad or the perfect and the imperfect) and live a life that she wants, i.e. not let your society dictate what you do and the 'Sister' part defines a banding together of like minded people, a covenant if you will.