It's December 10, 2012. There's unusual fall in rankings of some websites, while the traffic-flow data shows a kink for others. Well it wasn't a too happy or sad extra-ordinary thing that happened. Just hold the reins for a second, it was a false alarm!
Most webmasters and SEO's were once again left in a fix by the supposed moot call doing the rounds on the Web about Google's latest algorithmic update. What the rumour mills churned was that, this was an update almost in sync with the Panda and Penguin upgrades that Google has introduced in the past few years. Moreover, the thing got more footage precisely due to the changes that showed up on Google's very own update portals- MozCast, SERPmetrics and SERPS.com.
