Do you have a great new product or invention and a limited product? Marketing is the investment that will ultimately determine the size and quality of the audience you reach. That being said, there are some ways to expand your reach on a shoestring budget. There are some ways to impact the market without having the marketing budget of a Fortune 500 company.

For instance, you'll want to make sure to take advantage of the benefits of content marketing, by blogging, using social media and producing the type of content that your audience will love. You’ll want to learn how to produce content your audience will find valuable with tools you already know how to use, like your smart phone or computer.