Do you have a great new product or invention and a limited product? Marketing is the investment that will ultimately determine the size and quality of the audience you reach. That being said, there are some ways to expand your reach on a shoestring budget. There are some ways to impact the market without having the marketing budget of a Fortune 500 company.

For instance, you'll want to make sure to take advantage of the benefits of content marketing, by blogging, using social media and producing the type of content that your audience will love. You’ll want to learn how to produce content your audience will find valuable with tools you already know how to use, like your smart phone or computer.

Marketing ideas for a product launch on a shoestring budget:

Cost efficient trade shows - Trade shows don't have to bust the marketing budget. You can show off your new product at a trade show with some very basic marketing materials. This simple step for exposure can land your business and your product in front of the ideal audience. So go ahead, book the table.

Blog about the problem you solve – If you're the one writing the blog, it won't cost you anything to produce, other than time. The way to make your blog truly valuable is to keep writing about the problem that your product solves. How are you making people's lives easier? What tips should people follow when shopping in your industry? Make sure your audience knows about the value your blog conveys. Post social links, tell people in person, and include a link in your email signature. In the information age, this can be one of your best marketing weapons.

Graphic artwork and photography – People still need to see your product visually before they're likely to buy. That can be accomplished with photography and artwork. To have this done professionally can require an investment. When the money is available, professional headshots, graphics and photography can immensely benefit any marketing campaign. It's always a good time to take advantage of the camera in your pocket. Why not take some "behind the scenes" shots of your product being built, or a helpful video of how it can be used? You'll be planting the seed with potential buyers.

Social groups – Participating on the right social networks is huge, but so is getting as much out of these platforms as possible. Many people try to create an audience from scratch, which can be a tough thing to do. You can also participate in groups and chats, where people are already having related conversations. Facebook and LinkedIn have industry-related groups. Google Plus has communities, and Twitter has chats. If you're running your own marketing campaigns, the only thing that a social presence will cost you is a little bit of time.

Recycle content – You can get some mileage out of the informational content you produce. If your blog posts are doing well online, why not use the content for sell sheets? You could do the same thing with your most successful social media content. That way the people you run across in person see the same content that's been helping you online.

Author Bio
Matthew Brennan is a marketing writer for Nimlok's booth design team, based in the Chicago area. He regularly writes about content marketing, blogging, and engaging with your audience. He has been published on ProBlogger, Soshable, and Business2Community. Connect with Matthew on Google+.