Guest blog post by Knice Creative Online Marketing Executive Manager Frank Vitetta.
Lots of
people know that actions speak louder than words, but in sales - VIDEO speaks
louder than words! Videos are an extremely persuasive asset in boosting your
overall sales and expanding your bottom line. So, how can you begin utilizing video
content help your business make more sales? Below I'll explain why video works, and how to begin using it to your advantage.
Video captivates your audience.
By using videos
you can connect and inform, persuade or entertain your consumers better than any press release or product tech specs section ever could. Video gives people
the chance to connect with your organization or business in an indirect, soft
sales approach way and gives you the opportunity to shout about what you or
your product does without coming across brash or pushy. As a result, this helps
build consumer loyalty and trust. Roughly 57% of consumers state that product
videos make them trust a purchase more and mean they are far less likely to
have it refunded.
With the introduction
of the internet video content has taken a large step forward as customers like
to research the things they want to buy and compare features, pricing, quality
etc. and video is the best way to present this information. Hence, online
visitors who viewed a product video are 85% more inclined to make a purchase
then the visitors to the same site that didn’t. This means that effectively,
product videos are the perfect conversion tool.
Video boosts your site traffic.
In today’s
digital age, with its never-ending stream of social media platforms and
infinite websites it can be increasingly hard to make your company website
stand out alongside your biggest competitors. On average 100 million people
view videos on their computers and mobile devices per day, with this figure-increasing
month on month. It is easy to see then that video is absolutely vital in
growing sales for any business, whether you offer a service, or a range of
products and can be used as an effective medium to persuade, inform and entertain
pot customers.
A video can
be uploaded to YouTube, the second largest search engine to Google, and embedded throughout the Internet
via social media platforms, blogs and relevant websites. This creates a web of
information and links on your company's products that all lead back to your
website, where hopefully you can convert this traffic into sales. Video content
also expands on the amount of platforms you can enter, making your website even
more accessible. Around 65% of those who viewed a video click through to the vendor’s
site with 50% of those that going on to make a purchase for that business,
showing how video is a vital tool to help generate online sales.
Video saves time and money.
According to
Dr James McQuivey of Forrester Research, 1.8 million words equate to the same as one
minute of video,
so why waste your time writing written content for your website when visuals
are processed 60,000 times faster in the brain? Incorporating purely written
content can result in you losing web traffic due to your posts not being
engaging enough, meaning you missing out on sales! On average visitors to
websites spend 6 times longer on a webpage that hosts video content than one
which does not. Hence, by incorporating video you can attract attention to your
business, product or service fast and convert a higher percentage into customers.
As the goal
of any business is likely to be to generate and retain customers it is really a
no brainer that online video is your best foot forward to keep you in and above
the competition. Video content is more engaging, interesting and informative
that written content and creates a large number of opportunities that would
otherwise go amiss, making it the best choice to raise awareness of your
product or service and represent your brand.
http://geeksquaad.us/pcoptimisation.aspx
pc optimizer pro, windows technical support, technical support specialist
Geek Squaad is a one stop solution for all technical problems assisted by well trained and qualified engineers and technicians. While we provide support services for Dell,Toshiba, Lenovo, Sony, Acer, HP Laptops, Desktop, Printers and All Email support and commit utmost satisfaction to clients, Geek Squaad is not affiliated to any of these companies. As per the agreements created we offer all the services of various brands in full transparency and honesty.
pc optimizer pro, windows technical support, technical support specialist, optimize
pc performance, optimize computer, online computer support, pc online services, online pc repair, technical help, computer help online, computer repairs
Email ID: kteqsolution@gmail.com
Great Tips...Thanks for sharing useful contents...
Nice article! Glad I found it, I'm sure video does a lot more to increase website traffic.
http://zoogol.in
Nice post this will be a good tip specially for beginners starting to do a video to boost site traffic. Thanks again
Third WorkPlace