Guest blog post by Tanisha Williams of Chat eBooks. 

More and more publishing success stories these days are coming from eBook authors instead of those who publish print books. As a result, the number of eBook writers has gone up drastically. Though it may seem lucrative to write your own eBook and sell it, making enough sales to earn good money is not as easy as it seems. You need to learn and implement the right techniques and methods to promote your eBook. Here are some tips to help you do just that.

Have a professional design your cover.

Hopefully, you have used the right tools to format and edit your eBook. The next step now is ensuring that the cover itself captures a prospective buyer’s attention immediately. The cover design is a very big factor in determining how well your eBook will sell. 

First, have a professional create the design (unless you are one yourself). Look online for some of the best eBook cover designs and show your expert those as reference to help them create exactly what you want. 

Of course a professional designer will cost money but do not compromise on this. It is an investment you have to make if  you want to earn from your work. 

Sell your eBook on different platforms.

Amazon may have a lot of prospective customers, but don’t put all your eggs in one basket. Submit your eBook to multiple stores to make sure that it gets as much exposure as possible. Even small online stores can add to your total revenue. 

Give away the first for free. 

For a writer, it is extremely important to have a loyal following. If you are writing your first book, finding your audience is a big challenge. One way of going about it is by giving the eBook away for free for a limited period of time. Even better, you can give your first book away for free and then use the gained following to make huge sales with your subsequent books. 

Free giveaways can also help you gauge the success of the eBook and give you an idea of how much you can earn from it. 

Get it reviewed.  

A good review can make all the difference in terms of eBook sales. There are sites that provide eBook reviews. Submit your work to them. You can also find novel ways to get satisfied readers and eBook stores to give their testimonials about the eBook. 

If it is possible, find a well-known author to write a short review. This can amplify your exposure and increase your fanbase.

Optimize your sales pages.

Whether you are selling your eBook on Amazon or anywhere else, make sure that your sales page is highly appealing. Fill it with quotes from your eBook, notable reviews and testimonials from customers. Represent what your readers can expect from your writing and entice them to reading what you’re offering.

It is advisable to incorporate search engine optimization (SEO) into your sales page to make it easier for people to find it online. (e-junkie.info will cover exactly how to do that in an upcoming post.)

Interact with your readers.

It is very important to connect with your readers, both current and prospective. The best way to do this is through forums and social media networks. This interaction will also attract other people and can multiply your following. 

Be mindful of pricing. 

You may have done everything perfectly well up to this point but then mess up when it comes to putting a price on your eBook. Generally EBooks are priced much lower than printed books due to the lower production cost. In fact, the low prices have been instrumental in driving up the popularity and success of eBooks. 

So be careful not to overprice what you’re offering. Ideally, eBooks are sold under $10. For fiction, it should be under $7. The most favorably price range especially for new writers is between $0.99 and $2.99. This way, you will sell enough books to get good returns. 

Once your first eBook becomes a success, don’t stop there, publish another one. The more quality work you have, the easier it will be to find you and the bigger the following you will have. Most importantly, don’t forget to always communicate and interact with your readers (whether you have a brand new book out or not). Create a community within which people can share and spread the word about your books. Fans are potential ambassadors, but you have to