By now, it's pretty obvious that 'Online Shopping' is no fad as many people thought of it, initially. In fact, it has firmly anchored itself into our lives and changed the way we shop. But no matter how easy our lives have become now, the competition among etailers has grown fierce and which each day passing better and more responsive in design websites coming up, it's become difficult for etailers to attract and engage new and existing customers, without losing them to their competitors.

A well designed website can do wonders for your business. It can not only help you attract customers and make sales but also keep your customers engaged and coming back for more.

So if you are an etailer struggling to attract and engage their customers, here is a list of six must-have features that you ought not ignore while developing your eCommerce website:

Happy reading!

1. Search Box

Search Box, Yes!

A website without a search box, imagine how difficult it would be for your customers to look for specific products on your website and while you are at it make sure you incorporate the auto complete/suggestion option to this feature. This would not only make it easy for your website visitors to search for specific products on your website but would also increase the prospects of extra selling by suggesting other related products.

2. Category View Customization

If you think that a cool layout for your website is enough then I must say your are wrong, your website must also provide flexibility of filtering and sorting to your website's visitors.

The Category View Customization feature makes searching the product easy as products can be filtered according to the required brand, price, color, size, etc., without having your wesite visitors browse through the your entire website.

3. Product Details

So you are visiting this website, you like this one product but you are uncertain about buying it because there is no product details of that product. What do you do, decide not to buy it, right? The same thing happens with your website visitors and you end-up losing your sales.

So make sure you put detailed information about the product along with high resolution images.

You can also incorporate the product zoom feature, this feature would highlight every detail of your product.

4. Allow Easy Sharing

If you want to reach more and more people then make sure to add different social media buttons to your website allowing your customers to share their purchases with their friends.

5. Featured Products

Let your visitors know what are the hot sellers or the featured products on your website with a small column on your website. There are no hundred percent chances that your website visitors would end up buying those products but at least this might attract a few buyers here and there.

6. Payment Confirmation and Delivery Information

After you make the purchase decision and are excited to make the purchase, I know you want nothing to come in between your the checkout process, same is the case with your customer so don't put them off and more than that having made the purchase don't keep your customers waiting for the payment confirmation and product delivery information. Inform them about their complete online spending and give them clear information about the delivery time scales so that your customers know about the expected arrival of their ordered products.

Well, incorporating these six features alone is not all, you need to a few more intelligent features here and there.

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