Here's a good news for all those creative directors who hate scratching off their creative ideas, check out Ideas To Steal where your unwanted ideas get a second chance.
Ideas To Steal is the brainchild of Timo Klaarenbeek who is a London-based freelance creative director and Kalle Everland. The website encourages advertising creatives to upload their rejected ideas and other creatives to 'steal' them so that they can use it for themselves.
According to the website, "A lot of ideas don'’t make it past reviews, and if they do there's a fair chance that they'll get shot down by the client. We all know that for some ideas you'd give your right arm just to see them get made. But unfortunately we also know that you can't come up with these gems all of the time. We’re only human."
All ideas that you'll find on this website are free to be used by anyone as long as they credit the creative brain(s) behind it.
Check out some of the creative ideas that you should call dibs on.
Happy reading!
Apple. Sound of music
The ad was already there. Just had to wait for the right product to come along…
Gargle it
"Gargle it"
Client: LISTERINECopywriter: Seok-Kyun
Art Director: Bumyong Lee
Low cost inflight entertainment
Low cost airlines have no on board entertainment system, nor do they offer free on board Wi-Fi With this pre-flight download passengers can watch films en play games on their own device. To activate the content they just scan the image on their tray table. Different media publishers provide the content , think of Ubisoft offering the first level of a new game, HBO plays a TV-show etc. Each month we update the app with new content for the passengers to download before flying.
Art director: Kalle Everland
Copywriter: Timo Klaarenbeek
Tuc life. The cookie that lives on deep inside us.
Idea: Leo van Oss
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