Source

With a number of social bookmarking sites being launched every now and then, it's hard to decide if social bookmarking is not just a fad. But the presence of these big players like Pinterest, Reddit and Digg in the field on social bookmarking, I tend to keep on rethinking on the fad-thing. Well, one thing for sure is that it is definitely a good way of saving online pages so that they can be read later or simply add them to your personal online library.

Over the past few years, social bookmarking has become more popular among online readers and small businesses that want to grow their online presence. But somehow there are many business owners who still are miles away from using this popular marketing tool.

Social bookmarking is a term that is often confused with social media. Not all social bookmarking websites are social media and vice verse. Social bookmarking websites allows users to share something that has been already shared by them or someone else. It can be anything like a blog post, a picture, video, an entire website, or an article. Users can save the content bookmarked by them to a directory which makes it easier for other users to find the content, sites like StumbleUpon and Digg are a perfect example of this.

As a small business, you can share your own content on various social bookmarking websites so that other users can stumble upon your content on such websites and share it further. This would prove useful in attracting potential customers who are totally unaware of the products and services you offer. Moreover, don't forget there are better chances of people coming across your website's as opposed to traditional search engines.

You can use social bookmarking to promote a just-launched product or service. Just promote your product or service across the various social media platforms and social bookmarking websites and let the people do your work and share it further. This would help you in promoting your just-launched product or service.

Another good thing about social bookmarking is that it makes the information on any specific topic available at one place and brings like-minded individuals together. So in case you post great content on your website, make sure you share it across for the whole world to see.

Furthermore, social bookmarking is a great tool for internet marketing, product information, viewing feedbacks and even providing customer support.

So what are you waiting for, work on a social bookmarking strategy and start sharing your content and make sure it's shared further.

To read more about social bookmarking, subscribe to our RSS feed.