Marketing your business on a social media site, like Facebook or Twitter, gives your business increased exposure and heightens your internet personality. Not only does social media provide you with all the tools you need to reach your customers personally, but also can help gain new clientele. Every person that follows your business has their own personal circle of connections, and the potential to reach people outside of your own clientele is great. Everyone is connected in the world of social media, and everything is shared and transmitted, allowing the social media platform to basically do all the marketing work for you.
Social media also offers you the ability to promote your business page for a small fee, which can easily be pre-determined depending on your marketing allotment. Even investing a small amount of money in social media market can still have a greater impact on your business profitability than other Calgary companies who don’t utilize social media.
You know that having a website and making sure it is search engine optimization complaint is crucial to the success of your business in the virtual market. But did you know that a strong social media presence can increase your SEO results? Google, for example, updates their SEO algorithms regularly, and are putting more emphasis on social media channels as a factor in determining rank. Increasing your social media engagement can also increase your search engine rank.
Another important benefit to having a strong social media marketing campaign for your Calgary business is the increased possibility of lead generation. Offering promotions, contests, or just plain getting your brand out there, can lead to inquiries and interest about your service and products that might not have otherwise heard about your business. Social media also makes it extremely simple to communicate with your customers. It gives them a forum to provide feedback and recommendations, which also leads to word of mouth advertising. As a business, you can address customer concerns, answer questions and simply connect with the market you are trying to reach. It’s an easy way to determine what your customers want and give you the chance to offer it, increasing credibility of your business.
Social media increases the amount of traffic to your business website and in the competitive Calgary market, the more traffic the better. Using social media as a way to market your business is a cost effective solution that will result in more profitability overall, through increased customer trust, visibility and communication.Author Bio
Adam is founder of website design Company in Calgary. He is a small business consultant focused on helping businesses grow sales online through increased website traffic and website conversions. He is always interested in finding new ways about to help businesses succeed online. He would love to share articles on SEO and Social media related topics.
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