1. Convey Clear Marketing Messages
Your website should not be vague about the products or services that you offer. Give the visitors a reason they should consider your products, create an impression with your offers. Clearly define your marketing messages for all your important audiences.
2. Make Your Visitors Feel At Ease
Make your visitors feel at home on your site with a combination of great content and creative graphics. You want to make your business as professional and dependable as possible. Thus you may want to use your main business address on your contact page and not Private Bags or P.O. Boxes. Your contact number should also be in plain site on all your pages, and your email signature should always bear the name of your business.
Make it easy for your prospects to get in touch with you by making your email, telephone number or contact form readily accessible from all pages on your website. The aim is to make your visitors comfortable and have confidence in your business, that they can process and complete a transaction with ease. With this in mind you may also want to provide a FAQs page addressing all the common questions and concerns.
3. Have a Newsletter
Newsletters are meant to be catchy and grab visitors' attention. It will not cost you extra to create a newsletter that your visitors can easily subscribe to. Use this as a marketing instrument to create that burning desire for your audience to want to buy something from your website.
4. Mention Your Specials
You always want to have the edge over your competition. Thus you can tell the visitors who are just browsing around about the awesome specials and promotions you are running, and that they won't find them else where in town. Then advice them to contact you prior to making any purchases. If your contact info is clearly visible chances are they will call you, then you can literally help them through the buying process by providing them with all the benefits. You do not necessarily have to beat your competition pricewise but you can always put extra stuff with your purchase.
5. Existing Customers are Important
Keep in mind that your existing customers have a high likelihood of buying from you again, they are more likely to refer someone to your business or website, than someone who is a first timer in your business. So you want to keep constant communication with them.
Tell your existing customers about new specials and promotions you are currently running on your website or business via email, postcards or by phoning them.
6. Start An Online Marketing Campaign
Constant development is very essential; you want to do better everyday. With this in mind, do take some time off to look for more ways to enhance your business, and publicize it as far as possible. You can do this by establishing new linking partners that will put your name out there and advertise your website on theirs.
Provide value for your linking partner's readers and be sincere in helping their readers solve their problems; provide answers to their burning questions. Your articles should be genuine and resourceful. Work out your monthly budget and put some on search engine optimization efforts or any other services or websites that will produce quality prospects or leads.
7. Enhance Your Web Graphics
Clip art images were in style in the past, not now. It won't have the same effect now as it did in the past. What you want is to have are unique and creative graphics with fascinating tag lines. There are professionals who can create eye catching designs and excellently fascinating marketing messages if you are unable to do it yourself. Put the power of outsourcing to use if you must, but your site has to be amazingly awesome and user-friendly.
8. Don't Be Complacent
Being comfortable with your business profits and performance can lead to complacency. You must conduct research on your competitors and customers. Find out what the competitors are doing and how you can make your website even more competitive. Remember you want to think ahead all the time. Update your website regularly and keep it interesting. Your website works even when you are asleep, so it has to be the best salesman there is.
9. Treat Your Customers Well
Remember that your customers are always right, even if they are not. Take the comments and concerns they have and use them as a way to better your website so that future customers can have a completely terrific experience. Apply these changes and revert to selling again, as your primary chief aim.
10. Pick a Dependable Webhosting
There is nothing that can decrease your site's dependability than a website that experiences regular, unannounced down times. Do not let price determine your hosting. Your website is your business therefore it needs to be available 24/7, globally. In webhosting there is no such thing as "unlimited bandwidth", ask network engineers or technicians why this is the case.
These 10 tips should help produce or maximize your websites conversions. In conclusion, your website's navigation should be user-friendly and not confusing. Do not put your image on the home page; do not provide several options for the visitors. They might end up confused and lost.
Author Bio
Vincent Mbatha is an online business entrepreneur who enjoys writing about SEO, Copywriting and online home based business ideas. You can connect with him on Facebook and Twitter.
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