But before you search for an online logo designer, it's helpful to understand the value and significance of brand representation and the choices available to you.
What a logo says
Think of how you instantly recognize famous brands like Facebook, General Mills, Amazon or Nike when you see their logos. A logo, as the identifying element of a business or product, immediately separates one company from another and avoids confusion in the marketplace among customers, suppliers and the general public.
A successful logo design captures the essence of a business or product. It conveys a message that a business or a product is professional, stable and reliable. It can demonstrate the services of the business in an unforgettable visual image. When someone sees a company logo, it conjures up positive feelings about the business or its products and services.
Logos can include textual, illustrated, symbolic elements, or a combination of these three. Textual logos use actual words or the company name as the logo (for example, Walt Disney, IBM or Discover). The words are typically presented in a unique font, shape, size and color.
Illustrated logos include Pepsi's red, white and blue circle and Apple's iconic, globally recognized rendering of the fruit. Symbolic logos, like Nike's, often are abstract in concept and execution and work well because of their originality. Combination logos are a mixture of these other types. Think of Starbucks, with the mermaid and the name of the company as the components of its logo.
Often the shape or design of a logo design correlates with the business. For example, the image of an old-fashioned coffee pot could represent a favorite hangout among coffee drinkers.
Finding the right partner
It's easy to find an online logo designer, simply by searching. The challenge is narrowing your search to the best of the best. Here are the five most nimble and responsive online logo design companies:
1. Logogarden.com. The great thing about this site is its quality and ease of use. With no design experience and no need to enter a credit card number, you can create your own professional logo design with just a few clicks. As the website for the Tennessee-based online logo maker says, the creators' branding experience with big companies led them to successfully reinvent a do-it-yourself marketing site.
2. 99designs.com. This is the place to go to ask professional designers (from among a quarter-million available) to create a logo for you. This crowd-source site, based in San Francisco, asks a group of designers to compete for your business, creating the perfect logo for you, based on what you're willing to pay for the design.
3. Logoworks.com. This business in New York City is guided by the following principles: (1.) Logos should be easy to understand at a glance; (2.) Revisions on a project equal progress; (3.) Logos are the company's only product; and (4.) the way business has been done before is not this company's approach.
4. Deluxe.com. This Minnesota-based company lets customers begin the process of logo creation with a phone call or live chat. This site also offers plenty of logo design inspiration.
5. Flamingtext.com. On this Australia-based site, you can choose from among 250 options, including banner-style animated logos that feature motion. You can enter your own text to preview how a particular moving style will look and then customize it further.
Logo design can be simple and even fun. Online design outlets have streamlined, simplified and taken the mystery out of the process. They have also made it inexpensive. Now, every business on the planet can have a one-of-a-kind visual representation.
Author bio
Murray Lunn is a freelance writer specializing in content marketing for online businesses; his work includes business blogging, product development, and brand development.
Thanks for this informative post. You can also pink zebra designs in Australis. This is also a good company for web & logo design.
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