When I ask you if you are holiday ready, I know your obvious answer would be yes, since you have everything already planned; the gifts decided, tickets booked and everything else taken care of. But when I ask you is your eCommerce business holiday ready, I know I got you thinking for a minute or may be more because most of us aren't.

Holidays are the times when people are online the most and when it comes to shopping their probable mode of shopping is online. So why not get your business holiday ready!

In no time your customers would start visiting your site looking for lucrative holiday deals and offers and if you are not ready, you might miss out on the huge holiday sales.

Being holiday ready doesn't only means offering your customers holiday deals but also pertains to planning your email marketing campaign, reaching out probable customers, answering queries, selling and shipping products.

In short, there are a lot of things you need to plan and work on before the holiday rush starts and to help you better here are 5 tips that'll help you in getting ready for the holiday sales:

Happy reading!

1. Focus on your site content - First thing first before you start anything you need to work on your site, give it a more holiday feel, this would really cheer your visitors. Then start working on small things on your site like making your products easily searchable, make sure that all your products have a rich description (in case you have listed your products on other marketplace, make sure you have a rich product description there as well). Add product reviews and customer testimonial on your site.

2. Don't forget your existing customers - The customers who have been loyal to you and shopping from your site for long should be first on your priority list because they are the ones who are likely to switch to other sellers, if things fall apart so focus on them. You already know who those customers are, send them personalized emails and offer them loyalty discounts. Make them feel special!

3. Plan an email marketing campaign - Sending emails always works, that's why they are still considered to be the best marketing tool. Plan a neat email marketing campaign. Send emails to all your subscribers and customers, let them know about the offers and deals you are offering. Send them reminders, follow-up emails and send them last minute notices about sales in advance. At the same time make sure that you are not spamming your email list otherwise they might unsubscribe.

4. Expand your sales channels - Apart form selling your products on your own site or other marketplaces like Etsy, Amazon, eBay, etc. you can also sell your products on sites focused on curated products like Touch of Modern, Shut Up And Take My Money, etc. A lot of people visit such sites to discover new products so make sure your products are available there as well.

5. Go the mobile way - Nowadays, from doing office work to entertaining oneself people do everything through their smartphones. So make sure your site is mobile ready and your emails can be easily read on mobile devices.

Try following these these tips this holiday season and see your sales skyrocketing.

If you have more to add to these points then make sure to drop us a line below.

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