Europe is a continent with the vast mix of cultures and languages. This heterogeneity is well reflected in the audience tastes and the open ended markets for businesses here.

While the US and U.K largely remain in the eye of the storm mostly, there are so many big and small enterprises that are doing simply great when it comes to marketing their products across Europe.

An old adage goes that "When Europe sneezes, the whole world catches a cold". Well we wouldn't overly support this Bismarckian exaggeration in this age, however, European markets remain one of the largest trendsetters globally. With a total of $16.5 trillion dollar GDP count, the EU is practically the biggest economy of the world. The economies of the West, especially Germany, the U.K and France lead the success ladder while those in the Eastern fringes still linger with internal disruptions of debt and inflationalary crises as the world is seeing right now.

In a nutshell, Europe is a market with lots to gain and loose at the same go. It therefore becomes all the more necessary to keep abreast with all the latest trends in its fluctuating markets.

While there is no shortfall of official statistics and data metrics, but who wants to dabble with this numero-web. Right? As an alternative, one can always get a vanguard view of the European internal situation by following the content marketing blogs that put out the situation in a easy-to-grasp manner and that too in English. Mind you, language can be a real barrier when it comes to the European marketing scene.

Today we have some absolutely fascinating and informative content marketing blogs to help you broaden your European marketing spectrum. We hope it benefits both - those looking to scale newer markets there and the existing entrepreneurs to re-study their market sources.

1. BlueGlass

A committed digital marketing agency, the UK based business is known for its quality content on niche specific topics, be it innovating, SEO, link building practises etc and offer "strategies, services and software" by some of the best minds in the digital marketing arena.

2. Valuable Content

The Bristol based website and blog is a handiwork of Sonja Jefferson and Sharon Tanton. They are the authors of a popular content marketing book titled Valuable Content Marketing. They act as a helping hand for businesses who want to chart out their web strategy, write effective articles, undertake case studies, want help in launching a business book or using content for driving sales lead, the Team gives you all you want to know.

3. CMA 

A highly reputed name in the content marketing circles, CMA is known to play both a lead and advisory role to businesses through their blog content, events, seminars, research and education sessions. Moreover they acta s champion promoters of companies that indulge in digital content creation for some of the leading global brands.

4. Velocity Partners

A well informed player in UK's B2B marketing tactics and technology, their blog caters to the on-the-street scene when it comes to everyday marketing. The best thing about them is they balance out marketing strategies with branding-cum-designing campaigns beautifully.

5. Ecoconsultancy

A personal favorite of mine, Ecoconsultancy is a must-follow blog if you are business invested in digital marketing. From everything eCommerce be it sales, SEO, optimization to startups, the blog has almost 500 plus case studies besides training and events.

6.Internet Marketing Jam

Founded by Jim Connelly, the blog is the European alter of the Copyblogger. Jim touches upon every possible aspect of what he calls the "Internet marketing" thereby covering a vast range of topics within such as content , visual, video, e-mails and social marketing in one go.

7. Content Works

Liz Wilson is a established copywriter at a Swiss based firm with a track record of everything related to digital publishing and print communications. Having worked out in Switzerland, UK and France for the past decade, she founded her this blog in 2012 to help out people who want to know all about the digital marketing scene.

8. Cedar

Now this is a truly global brand in the field of content marketing one ought to simply know. With a 40 plus years of experience in the field, they have offices outside Europe in China and South Africa that helps come up with a holistic marketing strategy conducive to varied markets. Their team includes talented designers, editors, journalists, content strategists, film makers and social media managers, giving them a nice global character.


If Europe as a market interests you, these are the blogs you need to keep track of. If you know of more fascinating blogs that we can add-on to the list, do let us know.

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