A Nike store or a McDonalds nearby, right?
After a point of time a company's logo becomes synonymous with its identity. You recognize the brand more by its logo.
Psychologically speaking, we humans have a natural affinity towards symbols and logos are nothing but symbols in a layman's language.
Every logo has a meaning or a message behind it (read more about it here) and says a lot about your brand. And in case you're planning to start your business soon, then keep these following points in mind while working on your logo:
- Avoid a multi-color logo, and if required only use two colors.
- Most brands use colors like blue, red, yellow, black or grey-scale. If you want you can experiment with colors and use colors that reflect your brand.
- Be careful with your choice of font.
- A complicated logo is hard for the people to relate to and remember so go for a simple logo.
Well, these are just a few but the most basic tips when it comes to logo designing and selection. But before you begin with this process do a thorough research of the market, your competitors and your target audience and only then begin with the logo designing.
For more information on what a logo says about a business, check out this infographic designed by 123Print:
Do share your thoughts on how important a logo is for a company and in case you have some more tips for aspiring entrepreneurs when it comes to logo designing then don't forget to share them in the comment section below.
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