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For months now, Google Reader's death and the impending alternatives have been talked, in fact we have meted out a literal overdose of it. Well no more!

However Google is not only about Reader and Gmail only, there are so many other applications that most of us don't know about nor talk about. Ignorance in this case is just by default. The developer community too hasn't promoted their tools much and left it there to be explored eventually.

How is a lay user supposed to stumble upon them if it is not made part of the popular web culture?

These lesser known Google tools could actually help out small businesses, marketers and average customer alike to explore their vistas of online variables a lot more easily.

So here is what we have for you today about a Google-lesser-known-to-all.

1. Google Ngram Viewer

This is a thesaurus tool, only with an unlimited database of words, extending upto words used half a millenium ago. Yes, we aren't kidding. Not only words and their meanings, but users can find out the complete etymology of the word or phrases in detail.

2. Google Trends

Google is in itself a wonder search tool that tells you all you want to know. Well to refine your search even further is the Trends tool. One can simply Explore the sheer popularity of a word/theme/phrase on a particular date. This is a very handy tool for marketing analysts looking to redraw strategies constantly. From the consumer aspect of it, one can always find out a product/service's rating, category-wise through the Top Charts function metrics.

3. Google Think Insights

Now this is of particular importance to the entrepreneurial community. With listings of country-wise case studies of business achievements, tips and data, the platform is perfect to expand one's marketing through an informed campaign and concrete data analysis.

4. Google Public Data Explorer

The Internet community has for the scores of years been fighting to make Internet an open source platform for all kinds of data. Popular activists like Aaron Swartz, Jimmy Wales have been doing their parts in this regard. This tool helps one search through a worldwide database of important institutions like World Bank, the OECD, Eurostat, U.S Census Bureau. The data is easily converted into graphical diagrams for representation and can even be plotted on a map.

5. Google Full Value Of Mobile

eCommerce is so intertwined to mCommerce in the age of mobile devices being the customer's easy tool to surf their shopping preferences. For eCommerce businesses, Google's tool helps calculate your site's actual mobile worthiness i.e one could analyze the customer interaction patterns specific to their business.

6. Get Your Business Online

Like most big players taking up the responsibility to give a equal platform to smaller businesses, Google's signature initiative - Get Your Business Online,  is a move to boost the small and medium business community in America.

7. Google Developers

A ultimate geek hangout, it houses various developer tools such as internationalizing websites and presentation tutorials, niche related discussions and meet up facilities for the developer community. In this regard, Google's lesser known project has been Dart; a programming language launched in 2011. The idea is to replace JavaScript eventually as the coding language of most web apps and help beginners learn programming easily. It is however still in its pilot phase.

8. Google Sky

For the star gazers and night watchers, this is a tool of much interest to you all. In collaboration with NASA, Google launched three simultaneous tools of Google Earth, for studying space and its system - Google Sky, Google Mars and Google Moon.

How many of the above listed tools do you know or have heard off and used? Let us know with a reply below.

For more interesting reads daily, stay tuned to E-junkie.

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