1. On an average you spend more than two hours a day hours a day pinning stuff on Pinterest?
2. You have over 10 boards and all of different categories?
3. You can't stop yourself from pinning everything you like on Pinterest?
4. Out of creative ideas, Pinterest is your obvious pit-stop?
If your answer to the above four questions is yes, then my friend you're a Pinterest addict.
Well, for many people Pinterest is the next Facebook, for some it's a guide to everything visually perfect and for some its a house of inspiration. Everyone has a different purpose for using it; DIY entrepreneurs use it to showcase their DIY talent, artists use it to find inspiration and showcase their works, retailers use it to sell their products, companies and brands use it to promote themselves.
Ben Silbermann, Paul Sciarra, and Evan Sharp started working on Pinterest in the December of 2009 and went beta in the March 2010. Today, Pinterest's growing online presence is something that some of the major social media giants are concerned about and why not Pinterest is growing at a swift pace. With over 70 million users, Pinterest is definitely here to stay.
And in case you haven't yet taken Pinterest seriously here are some helpful pointers:
It's all about eCommerce
I recently read somewhere that Pinterest drives 41% of eCommerce traffic compared to Facebook's 37%. This is majorly because of the fact that Pinterest has changed the way we look for things we want to buy. You got everything in one place; the item, it's description, its price and the customer feedback.
Your customer might accidentally stumble upon your product on Facebook but on Pinterest you have a sure shot at reaching your customers easily and especially after the new recommendation feature that Pinterest is going to roll out soon.
It's growing, growing and growing...
Pinterest for sure is the fastest growing social network on the social media-sphere as it has outpaced all social networks. Last year, Pinterest reached 10 million monthly unique visitors faster than any site in the past. This is one of the fact that all businesses are jumping on the Pinterest bandwagon and so should you, just think of how can you fit Pinterest in your social media strategy.
A pin outlives a tweet
If you don't know but according to a recent study by Piqora, an average tweet lives for just a day while a pin lives for months, that is a tweet dies within minutes as it gets piled below other tweets but a pin stays clickworthy for months as there are chances of that pin being discovered through search.
According to the CEO of Piqora, Shara Verma, "Sure, you get 70 percent of your clicks in the first two days. But there's a huge long tail. Clicks kept coming all the way for 30 days, and even beyond."
I know our hunger for reasons for anything never dies, stay tuned for more Pinteresting facts from E-junkie. In between, don't forget to share your thoughts about Pinterest and it's popularity in the comment section below.
I use pintrest just like I use Google images because the brain can scan images MUCH faster than it can read pages of text. Not only that but generally a well described image is likely to belong to a very relevant webpage for your search. Whereas search engines hurriedly grabbed snippets of text often miss the mark.
Thanks for sharing your interesting thoughts with us Ian. Also as the adage says " A picture conveys more than a thousand words" and we as humans are more likely to relate to an old picture than a snippet of code, a Déjà_vu if you may.
I always love the irony, from cave paintings to google images, all helping to convey stories to us. It's rare for something to be truly new isn't?
We are deemed to agree with you! Something as old as the cave paintings and something as new as google images and pinterest try to convey a storey in some subtle way!