While there is no harm in using such a popular forum to tell people about your offerings, one should follow certain norms of using such a personal media for marketing purposes. Of course, following good etiquette alone would not ensure you instant popularity or huge traffic to your website, but failing to do so will certainly be detrimental to your reputation.
Etiquettes of Internet Marketing
- Get the first pitch right: Do not sell your product or service at the very first pitch. Don’t ask anything to your customer which you would not ask a stranger. Social media is all about relationship. Your first pitch in social media should always be in line with establishing relationship than hardcore sales messages.
- Do your research: If you are asked to write a guest blog on a mobile technology, there is no use in writing about a model which was discussed at length by another writer a week ago in the same website. Do your research and build a concrete content by stating how your point of view is different from the previous author, referring other works by reputable authors which supports your theme and showcase your understanding on the audience sentiments.
- Original idea: Original or unique idea is the key for blogging. New ideas lure in new audience, thus bringing new visitors to your site who could be converted into customers. Every time Google introduces a new algorithm – be it penguin or panda, web developers around the world pull their hairs as to how to find a way around this and ensure high ranking. So an easier way is to construct a content around an original idea, one which has some value to the viewer. It would ensure the success of your campaign.
- Thank People for retweets: When people retweet your tweets or like your message in Facebook, ensure you thank them for it.
- Don’t spam: Spammers never survive in any forum, particularly in social sites. When somebody follows thousands of people but only few people follow them, it is a clear sign that he is a spammer and twitter usually choose to stay away from such people.
- Follow people who follow you: Always return the favor and follow people who follow you on twitter.
Tips for Internet marketing and blogging
Once you have forged a solid relationship and nurtured good will among the people and you are invited to guest blog in various forums, make sure your blogging or web page has the following elements.
- An explicit subject line: It is of utmost importance to have a clear cut subject line about your blog. Whether you are initiating an email campaign or messaging in social media, ensure that you have an explicit subject line.
- Provide your complete profile: It is necessary to provide your complete information in social media profiles. Your profile should convey the reader all the details such as what is your business, the nature of the products and the contact information of the company.
- Provide Valuable information: Do not just keep bragging about how good your product is. Share some news, tips or new technologies concerning your product or industry. For example, if you are selling mobile phones share some useful information about various interesting apps a user can download.
- Choose an apt screen name: Choose a screen name that befits you and your company well.
- Content: Have an excellent content – be it a mail or blog or a promotion message. Create unique and interesting content with the right keyword density. Dumping keywords would trigger Google algorithms and would definitely affect the chances of your website ranking high.
- Tag others: Tag websites of other players in your industry. Like you can tag pages from vendor websites, industry news sources, publications and other such web pages in your blog posts.
- Respond to negative messages: Never ignore negative feedback. Either act on the complaint or explain why that message is not true. Ignoring a negative comment can lead people to believe the message and it is not a good thing for the company’s reputation.
Author Bio
This is a guest post by Jena Branch from a public reputation company that offers a good way of keeping your public image and provide reputation management services . Learn more about how to manage your public reputation accordingly today.
Hi, what ideas would you prefer for a screen name? A company name? The authors name? Or a fictional name?
Should we use the writer's Google+ authorship or the company's authorship?
Hello,
You have posted nice blog and it is nice and interesting also.I liked it very much thanks a lot.
Thank you Peter for the kind words. We are so glad that you like our content!
Hello.
Thank you for sharing such an informative article. I have really enjoyed reading this.
Your points made this article wonderful specially your 1st point "Get the first pitch right"
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hi you have posted a nice blog and new things you tell in your post.
Thank you chris for the kind words and we are glad that you found the content to be interesting and informative.
I think this article was great! Internet marketing is increasing exponentially. Though other techniques will always have value, internet advertising is definitely taking over.