Come June 2013, Apple's iPhone 5S is all set to create a rip roaring noise in the market. Power-packed reviews debating its features and the new technology it will usher in, is the talk of the town.

To get an overview, let's take a tour as to what you can anticipate by June 2013. This time around the iPhone is set to be released in 6 to 8 colors with additional features such as new super HD screen with a screen based on Sharp's IGZO display technology, better battery with 128 GB storage and a functional NFC (Near Field Communication) that will facilitate online transactions.

While the updates in this version are something to look forward to, but when we consider the user-side of the story, how many of us judge a product based on its technological details or how many of us actually even care?

As simple as facts can be, well most of us are not aware of the nitty-gritties nor are we interested. We leave the high talk for the engineers and designers who debate in air conditioned meet ups about it. Most of us are simply attracted by the aesthetic quality of the phone to get going with our day to day communication with friends and families. If you are a business person, well the advantage is one notch higher. The dealings become easy and staying connected with your customers becomes a "handy affair".

Nonetheless technology freaks are sure to get goosebumps hearing the updates that Apple has promised. Only time will tell if what's been promised is worth the money or if it is one of those simmering rumours that are spread around as part of marketing strategy by the companies themselves. Moreover, with Apple's sales dipping considerably two quarters before the launch of iPhone, pinning too many hopes is just not what we order.

We wish the iPhone is successfully launched on time. At least this time around unlike the 'pass-the-buck' scene that transpired in case of the iTunes launch.

Do you think the customers should be more acquainted with the technology on offer or simply believe what the promotion strategists tell you?

Share with us what you think in the comments section below. We would be happy to interact.