Let's face it, with so many business functions to focus on, developing and implementing effective marketing techniques can become quite a challenge. The good news is, with a small amount of research on the Internet, business owners can have a wealth of marketing knowledge right at their fingertips. From creating a marketing video to handing out promotional items, implementing creative marketing ideas doesn't have to become a burdensome task.

Calendar Giveaways: Giving away calendars is an excellent marketing technique to implement. The photos in the calendars should relate to the businesses that are giving them away. It can also be beneficial to provide consumers with coupons in the calendars, as this will help draw them in to purchase the products and services that the businesses are selling.
Conduct a Seminar:

The best way to attract consumers to a seminar is to offer it for free. Some businesses may not have a budget that will allow them to do this, but for those that do, free clinics and seminars can lead to extreme profits. An idea for those who lack the money to fund a free seminar could be to conduct a free webinar. All in all, consumers enjoy taking part in these types of events because they get to learn about products of interests, as well as in some instances, try out the products for free.

Press Release:

A great way to bring in customers is to write a press release about the products and services that a business offers. The press release can be submitted to local newspapers as well as to online venues. Many online venues will allow the publication of the press release to take place free of charge.

Renting Out Space:

Another excellent marketing technique to take advantage of is for businesses to rent or loan out some of their office space to those in the community who need a location to host meetings and such. In doing so, businesses can quickly become well-respected within their communities, and this is a great way for businesses to spread the word about the products and services they sell.

Volunteer:

Devoting time to perform volunteer work is a very effective marketing strategy. While volunteering, business owners and their employees, or whoever takes part in the volunteer work, should wear company t-shirts. Volunteering will not only leave a positive, lasting effect on those performing the work, but it will also send out a good vibe into the community in which the businesses operate.

Join the Chamber:

Joining a local Chamber of Commerce can help businesses increase their networking capabilities. It also helps them effectively market to their local communities.

Analyze Competition:

Another creative marketing strategy to implement is to analyze competitors. By doing this, businesses can identify both the effective and ineffective marketing strategies used by those companies operating in the same industry.

Text Marketing:

With millions of consumers today using text messaging on their phones, it only makes sense that businesses should take part in text marketing. Businesses can use this form of marketing to identify the needs and wants of consumers, and it can also be used as a way to provide consumers with promotional offers.

Through the implementation of some or all of the above-mentioned creative marketing ideas, businesses can determine which ones work best for them. It is important to remember that not all of them will work for every business; however, with a little time and effort, effective marketing is obtainable by all businesses working within any industry.

Author Bio
Heather Smith is an ex-nanny. Passionate about thought leadership and writing, Heather regularly contributes to various career, social media, public relations, branding, and parenting blogs/websites. She also provides value to www.nanny.net/ service by giving advice on site design as well as the features and functionality to provide more and more value to nannies and families across the U.S. and Canada. She can be available at H.smith7295 [at] gmail.com.