So why isn't your traffic increasing? Perhaps because your WordPress blog is not SEO-friendly. Luckily, there's an easy way to address this issue: by adding the All in One SEO Pack plug-in.
What is SEO?
SEO, or search engine optimization, is the process by which you make your blog more visible to search engines like Google, Bing, Yahoo!, and others. This is important because in order to boost your blog's page views, it's wise to improve its attractiveness to these search engines. The more you pay attention to SEO, the likelier it is that your blog will appear on the first or second page of results (and higher up on the page) when users type in a word or phrase into a search engine field. As a result, the odds of more people clicking on a link to your blog increase as well.
How does this plug-in work?
The All in One SEO Pack is specifically designed to "tweak" your blog so that it is more desirable in the "eyes" of search engines. First, it creates a form into which you enter specific information about your blog. The title of your blog is what people see as the link on a search engine, and the description (also called a meta description) is the prose that they see after each link on a search engine. And keywords are words or phrases that describe the content of your blog and that you tend to use in your blog posts themselves. Both your title and your description should contain as many keywords as possible.
This is the All in One SEO Pack form for DesignHammer.com.
In addition, the All in One SEO Pack lets you provide this information for each individual blog post, not just your overall blog itself. Chances are, the subject matter of each post you create is slightly (or largely) different from the distinct focus of your blog. With the All in One SEO Pack, you can change this information based on the specifics of your blog entry in order to boost its chances of being seen in search engines as well - without altering the same information for the overall blog.
For example, if you have a blog that discusses the current trends in television advertising, you might decide to create a post listing your "Top Ten Favorite Car Commercials of the Year." You can use the All in One SEO Pack to change the title that is associated with this specific entry (but not your entire blog); and you can also set keywords like "top car commercials," "best auto commercials," and "greatest automotive ads" for this particular post. These terms might not accurately describe your general blog, but they will increase the chances of your Top Ten post appearing on a search engine page for those phrases.
How to begin utilizing this plug-in
Acquiring the All in One SEO Pack plug-in is easy. Just go to the WordPress website (or other suppliers of plug-ins on the Web) and navigate to the plug-in directory to download the All in One SEO Pack. After you click on "Download," you'll get a zipped folder that you will need to unzip. Then go to your FTP program and find the folder where your plug-ins are (for many users, it's the directory labeled "wp-content/plugins/") and drag the unzipped folder to this location. Then go to the section of your WordPress blog that lists all of your plug-ins and click on "Activate" to begin using the All in One SEO Pack.
It takes a little extra effort to utilize this plug-in, but the returns you will receive will be worth it. When used properly, the All in One SEO Pack can help you increase the number of page views, unique users, and backlinks to your WordPress blog - which will boost your readership and followers.
Photo credits: designhammer.com, Mykl Roventine: Out & About
Author Bio:
Chris Martin is a freelance writer who writes about topics ranging from auto insurance quotes to consumer finance trends to home improvement tips.
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