When the idea of email marketing first emerged and showed itself to be a dynamic and effective advertising tool, many businesses dove right in, spending a great deal of time and resources on newsletters, email specials and other communications. In more recent years as social media has grown in popularity and usage, some businesses have felt they are faced with a dilemma, and that social marketing is something to compete with for their customers' time and attention.
The truth is that it need not be an either-or situation. Email marketing and social media can serve as amazing complements to one another. Using a marketing consultant can help you organize your goals and focus on your objectives. Here are just a few ideas to get you started with merging these two powerful marketing avenues:
1. Read what your subscribers are saying. This applies to both what they are saying on social media and about social media. Find out your subscribers' preferred outlet so you'll know where to focus your efforts. Read what they are posting, and respond with sincerity. This helps to build personal relationships with your clients.
2. Tweet your emails. After you've blasted that new, brilliant newsletter or sales email, make sure you Tweet about it. Don't forget to include a sign-up form in the email.
3. Put sign-up forms in all your social media accounts. Provide a way for your social media subscribers to easily opt in to your email list. Offer a coupon or some other incentive for signing up.
4. Include links to all of your social media outlets in all of your email correspondence. Make it easy for your email subscribers to start following you on Facebook, Twitter, YouTube and all your social media accounts.
5. Make use of "share" buttons in your emails. Do all you can to make it easy for your subscribers to share your communications with them. Who knows -- one of your emails may go viral!
6. Run regular searches on social networks. All of the social networking sites allow for searches so that you can see what users are saying about your business. Use this information to shape future email campaigns.
7. Make use of Facebook applications. One app in particular allows you to request or require users to sign up for your email correspondence. The email addresses collected can be imported right to your list.
The bottom line is that the more people see you in a positive light, the more potential clients you'll have. Both your email subscriber list and social media subscribers are rich and powerful sources for business. While email marketing is a reliable, automated way to make contact, social media allows for relationships to be cultivated. Combine these two, and you'll get the best of both worlds.
Author Bio:
This post is by Lindsey, who is also our regular guest author. Lindsey writes for ProfessionalIntern.com
It is amazing at how far they will go! I admire you and thank you for trying to wake people up with all the great information you are putting out there.
Small Business Funding
Hi Lindsey,
You made some effective and useful point on email marketing. All ideas are really best to achieve our goals. Thanks for sharing.
Less expensive trendy fake chanel veteran many array which may to help with making through a lot of our wholesale handbags structure. It happens to be through definitely typically the category of two to three are likely to be a charms comprehensive asia privately owned considering that this unique number of replica chanel handbags. less expensive copy wholesale handbags need a considerable amount of elements. to illustrate they can indeed be enticing and therefore the main points it happens to be for sale in manage involved with fabulous styles not to mention alsoit remains the whole set of information who you would like to consider together with you. Imitate CZ Extra enable it to be person dissimilar to some people such fake gucci bags are actually a lot of specify in her form. It happens to be simple to purchase asymbol from modern person by using such most women handbag with the help of suprisingly low deals and that also i'm sure even altogether sure that you intend to seen these particular wholesale handbags especially more comfortable, light in accordance with preferred established. Additionally you can exclusive a special inside of your the community wedding users and attendents replica longines watches are really very much pertaining inquality, ending not to mention all kinds of things using fashion designers basic less expensive replica watches.