We all know how imperative online advertising is for those who own a business, website or a blog. We also believe that when it comes to coming up with creative strategies to target the right audience, advertisers have left no stone unturned.

But there is one advertising space that has been there long before the concept of social networking came into being, long before people started carrying laptops or smartphones. Your desktop background!



Donate Your Desktop (DYD) is an ingenious idea that uses your wallpaper as an advertising space, in a very subtle way. The money generated through these advertisements is directed towards a charitable cause. Users simply have to download an application for Windows or Mac, select a charity of their choice and sit back to see their desktop background change everyday.

"Donate Your Desktop is a simple application designed to change the world, one desktop at a time. It helps redirect money spent on online advertising towards a charitable cause by unlocking a potential advertising space that sits idly on over a billion computers around the world. That space is your desktop background. And only you can make that available."

While donating a desktop costs nothing at all, but when you download this application, DYD donates 75% of the fees received from advertisers to a charity on your behalf.

While browsing through their Facebook page, I came across an interesting comment from a happy user: "This is just so great. Costs me nothing but a little anticipation every morning as I wait for another stylish image to load = brilliant!"

Not only has DYD successfully tapped a brilliant advertising space, but have also managed to generate curiosity among users and at the same time a instilling a feeling of satisfaction among those who believe in charity.

"Donating your desktop may seem like a small deed, but it has the potential to make a huge difference if we all get behind it. There are over a billion computer users across the world that could be helping those in need. Our vision is to turn your collective efforts into large ongoing donations to our partner charities." 

Have a look at some examples that I picked from DYD's desktop gallery:





























Currently DYD is associated with four charitable organizations: WWF, Starship Foundation, The New Zealand Breast Cancer Foundation, Oxfam. Since they've recently started this venture, DYD is currently available for users in New Zealand only, but are planning to expand to new regions, and we can't wait to see them grow.

http://www.donateyourdesktop.co.nz.

Source: Springwise.com