This article was written by Stephanie Wagner, a freelance author writing about marketing and the importance of small business branding. She is not associated with Logo Mojo but can recommend them for quality logo design services.

If you own a business you know by now that you will need to get an online marketing program started. Many businesses would struggle if it was not for the online world and many business owners now realize that a great looking website is essential. Getting that up and running can be a challenge but armed with the proper knowledge your site will help you generate hundreds of sales.



How your logo can improve the chances of your website succeeding

Presentation of your website is one of the most important things that you will need to do. Not having a great looking website can steer people away from your website and having a website that is overly flashy can kill as well. One key element of your web design is a great looking logo that identifies your business to visitors. Remember too that the logo on your website needs to match the one on your business stationery, packaging and advertising. If it isn’t the same visitors will question the legitimacy of your site and in all likelihood go elsewhere.  One key function of a logo is to generate trust and recognition so when you order a logo design for your printed media, ask for one for digital media too.

What to have in your logo

There are of course many different designs out there for a logo. Many logo designs will include something indicative of your business for instance, if your business sells certain products, an image of that product could be included in the logo. If your business is in construction or a connected trade, the logo may include for example, a hardhat or a hammer. If your business is in the internet world you may find yourself with logo choices like a computer screen or other tech related objects. Keep in mind that if you have company colors or even a company slogan you will want to put that in your logo too so that everyone knows that it is you. Make sure that you can click on your logo and do preview it before you place it on your site. Making sure that your logo is web compatible, interactive and identifiable will go a long way towards the success of your site and business.

Choosing who to prepare your logo

When you want logo designs done for your business you will want someone who has a degree of experience in this field. If you wanted to create your own logo that would be fine but you may not have the skills to perfect the logo or the ability to produce a logo suitable for display on web pages. Designing for the web is different to designing for printed media and you must also consider new media such as the mobile web and how your logo will display when viewed on devices such as smartphones and tablets.

If you choose to hire someone to complete your logo design for you there are several things you will want to do before hiring that person. First check out their portfolio. Whether it is an individual or company always make sure that you check out their previous work so you can see some of the past logos done before you commit to use them. You will also want to read reviews or testimonials by other people that have used the company so that you are sure that you are in good hands.

Making sure that you are on the same page with your logo designer and that you will have a quality design for use on all your business media is extremely important.  Make sure that you are getting the best for your business and that all aspects of it will be helped by an awesome logo design.


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