This is a guest post by Ada who is the Blogger Relations Manager at WinkPress – a site where you can read about WordPress, its cutest plugins and the best themes. Visit the site for more information about WordPress review plugins.

Affiliate sales are among the most profitable ways to make money online. There are many ways in which you can make affiliate sales but one of the best is to create a product review/product comparison site and list there the top products in your niche.

Why a Review Site Can Make You More Money than a Dedicated Affiliate Page

For many affiliate marketers, the only approach to affiliate sales is to create a one-page site of 5,000+ words for the product and to drive traffic to it. While this technique certainly has its place in a marketer's toolbox, it is applicable mainly when you have just one single, best selling product to promote.


However, when you have multiple products in the same niche, you will make more money with a single product comparison site where all the products are listed than with separate sites for each product. The reasons are two: first, by creating and maintaining a single site, you drastically cut your expenses, especially in the promotion budget; second, with a single product site, when you do manage to drive users to your site and if they don't like the product, they are gone, while with a product comparison site, where you have multiple similar products, if the user doesn't like one of them, he or she might like another and still make a purchase from you.

A WordPress Review Plugin Is the Easiest Way to a Review Site

If you have no coding and design background, then the idea to launch a product review/product comparison site might seem an impossible one. However, thanks to the the review plugins available for WordPress, you can have a top-notch review site without the need to code and/or design.

There are also standalone review site applications you could consider but basically if you run a WordPress site anyways, a WordPress review plugin is the best option for you. While not all WordPress review site plugins come with everything you want, the best of them and above all MyReviewPlugin, include all the essential features, such as user reviews and editor picks, product ratings, various comparison charts, etc. a product comparison site needs.

Additionally, some WordPress review plugins come bundled with themes, so it is very easy to create such a site. Alternatively, to ensure consistency, you can use the colors and fonts from your present site, if you plan to launch a review section rather than turn your whole site into a review site.

Start Small, Grow Gradually

Launching a new review site or adding review capabilities to your existing site is only the first step in the process. It is true that WordPress review site plugins make it easy to launch such a site, but your job doesn't end with the launch.

In order to keep the content on your site current, you need to keep your reviews up to date. This is a rather time-consuming task, when you have dozens of products and when their number is in the hundreds, this could easily become a full-time job, so you need to factor this. This is why you might want to start with a couple of product categories at first and then expand.

Always Keep an Eye on What Sells Best

Though the number of products you can list on a product comparison site is unlimited, it makes no sense to keep the junk. Therefore, if you have products that are constantly underperforming, especially in comparison to other products in the same niche, don't think twice but get rid of them. This will improve the quality of your site and most likely will help to make more sales.