This is a guest post by Amber Paley. She is a professional blogger and writer bringing to us social media tips for boosting eCommerce sales. Amber spends much of her professional life writing educational articles to help those affected by elder abuse find good nursing home abuse lawyers.

Social media isn’t a fad, it’s an industry.  By now, every eCommerce knows the importance of utilizing social media to pump up their products and services.  Here are four tips that will increase your profits even more.



Add Online Shopping to Your Facebook Page

Facebook boasts nearly 150 million American users, and 800 million world-wide.  If you want business, you already know Facebook is one of the first social media platforms to turn to.  However, have you considered taking Facebook to the next level?  Businesses of all types can now add online shopping to their Facebook pages.  1-800-Flowers was one of the first eCommerce businesses to partake in such a marketing tactic; and let’s face it, what everyone wants is convenience.  What’s more convenient than realizing while on Facebook that a family member’s birthday is tomorrow, and switching over to 1-800-Flowers and buying them flowers?  Make things easy on your customers; implement the online shopping option on your Facebook page.  You’re sure to see a return.


Encourage Shopping With Deals and Discounts

There’s nothing consumers like more than saving money, especially in our current economy.  This is more than apparent when one considers the rise and success of location-based social media outlets.  Partaking in social media means your business’ customers have the chance to stay in the know about your business.  Using this communication means is a great way to market deals and discounts to customers and increase your profits; everyone knows that such promotions lead consumers to buy products they might not have otherwise.


Stay Current

Social media isn’t something that you adopt and then forget about.  It is imperative that you stay current not only with new features and opportunities within social media outlets, but with new and growing social media platforms.  A prime example of this is Pinterest; this recent social media platform is one with growth rates that mimic Facebook and Twitter.

You must also stay current in terms of the way you use your social medias.  Constantly posting, sharing, etc. is imperative to making your presence known on your social media platforms.


Keep Your Audience in Mind

As every business knows, the customer is the most important component in making a profit; thus, businesses must give their customers what they want.  Stating the obvious, we all know that the purpose of businesses utilizing social media is to boost sales.  However, social media in general is primarily about social networking, i.e. consumers staying current with family, friends, news, etc.  No consumer gets on a social media site to see their entire homepage filled with advertisements; they get on to view interesting content and news.  Thus, constantly pushing your business’ products and services will probably hurt your business before it helps it.  Yes, you should market your business, but you should also participate in what social networking is all about to appease your customers; you can do this by sharing content that will catch their eye and make them want to go to your social media’s profile page.  Possessing a noticeable and attractive online personality is imperative; be humorous, share interesting information and news, and communicate with your friends and followers.  Sales will follow.


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