Every man knows the importance of a smooth wingman, a 'Barney Stinson' or perhaps an 'Alex' from the movie 'Hitch'. These characters may seem to be too-good-to-be-true, but believe it or not, you too can hire your very own wingman for $125 an hour.

Thomas Edwards, like any other bro, agreed to accompany a friend as his wingman to help him pursue a women he was very much interested in. His friend agreed to pay for his drinks in return.

Soon after his friend managed to gather the courage to talk to that women, Edwards realized that he just found inspiration for his business idea. By March 2009, Edwards started his company 'The Professional Wingman' in Boston, Massachusetts. Within 3 months, 23 year old Edwards quit his job as a hotel manager and has been featured on Fox Business, Cosmopolitan, Entrepreneur, Wall Street Journal and Maxim.

"I’m trying to help men and women to have more faith in the dating process. When clients come to me they want to understand dating and communication more. I don’t have any crazy complex methods or strategies, I just help people get unstuck, find a new passion, maybe move to a new city." shares Thomas Edwards.




A large chunk of his business comes from the online world, he is quite a favorite on Twitter and loves the viral nature of Facebook. But there is one form of marketing that makes and breaks any kind of business, "word-of-mouth" and Edwards hugely relies on this strategy.

So how does he work his charm?

Firstly, he filters his clients very carefully, and like Will Smith in 'Hitch', he refuses to work with anyone who simply looking to get laid. "If you want that kind of service, there are other places you can go. I want to help people improve their lives." clarifies Edwards.

After he takes a man 'under his wing', he goes through his client's past experiences and relationships, based on which he analyses a compatible partner for his client. He likes to call it "Wingman Analysis". He works in stealth mode, for everyone around he pretends to be a close friend of the client he is working for, and helps him find a new perspective towards the world of dating. Here's an interesting story that Edwards shares with Business Insider:

"One of my first clients emailed me to say he got engaged. He was very artistic and worldly, just nervous around women. Great at conversation. I noticed one single thing: he wasn’t flirting with anyone. That one piece of advice changed his life. It's easy to get someone, the hard part is keeping the relationship going strong. 

Early in working with him, one of the women he was dating dumped him. We discovered that there were a few childhood issues that remained, impairing his ability to strengthen and maintain his relationships with women. 

I once took him to a fashion show, he was so overwhelmed by how attractive the women really were — he didn’t think he’d find that many in one place. I was trying to calm him down, and there was a whole paper bag scene and everything. He’s had his struggling moments."

Edwards' clients vary from 20 year old guys looking for ways to socialize after college, to 30 year old men looking to settle down in life. Men in their 40s get in touch with him to start a new life with a new partner or perhaps work on a dying relationship.





























In a world where socializing is mostly confined to social networking sites, resulting in poor real-life social skills, services like life coaches or dating coaches are increasingly gaining a lot of popularity. Therefore, creating a business idea for the-most-wanted-man: 'A Wingman' is a great business idea, provided he has some substance in what he claims to offer. And looking at vast fan following and successful love stories, I think The Professional Wingman might just be your gateway to finding your dream woman.

Let's end this article with a simple yet smart advice from Edwards for all those single men out there:

"The biggest thing people do wrong is they don’t make a move. Fear of rejection keeps people from making a move. This also applies to someone who’s trying to get a job. Fear prevents you from taking a risk, asking for a date, asking for a sale. We always come across different hurdles. Don't let fear dictate your life."

Source


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