On Tuesday, Twitter finally announced its own Web Analytics tool in TechCrunch Disrupt Conference. This tool will help you in understanding how much content from your website is shared within Twitter network and how effective is that 'Tweet' button, that can be found in more than 3 million websites across the web.
"People have struggled to accurately measure the amount of traffic Twitter is sending to their websites, in part because web analytics software hasn't evolved as quickly as online sharing and social signals." says Christopher Golda from Twitter. Further adding, "Today we're announcing Twitter Web Analytics, a tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites."
As a website owner, Twitter's Analytics tool will help you in following ways:
- See and analyze how your content is being shared within Twitter network. You will be able to track clicks per tweet.
- See the amount of traffic Twitter sends to your website.
- You will be able to measure the effectiveness of the Tweet button (official).
- Twitter also plans to roll out a Twitter Web Analytics API for developers, that will help them in incorporating Twitter data in their products.
"Twitter Web Analytics will be rolled out this week to a small pilot group of partner, and will be make available to all website owners within the next few weeks." shares Golda in Twitter's official blog. And I can't wait to take it for a spin...what do you say?
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Great analytics!