Now when Google Reader is actually retiring tomorrow and everyone is done exporting all their data and done searching for a newer option for RSS reader, HootSuite's recent announcement is a no-shocker.

Earlier this week, HootSuite launched its own RSS reader called the HootSuite Syndicator designed especially for social media managers.

According to the official blog post by HootSuite, "With Google Reader set to shut down on July 1st, we’ve enhanced HootSuite’s RSS capabilities to not only provide a powerful solution for bringing content into the dash from around the web, but also for managing and curating content through social syndication."