Anyone who sells stuff online knows that as
great as it is to see huge volumes of traffic, it isn't the be-all and end-all.
After all, what's the point if those visitors don’t convert into customers?
Despite this accepted wisdom, research suggests
that companies are currently spending a staggering 100 times more on
traffic generation than conversion optimization.
A new infographic, produced by Ecommerce
platform provider AmeriCommerce, states the case for conversion rate optimization and the huge
impact it can have on your store's performance.
It also offers a series of handy tips on
everything from A/B testing and copy to navigation and site design. Enjoy!
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| Click to enlarge. |
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