Facebook is currently testing a new feature called 'Collections' which will allow sellers to include action buttons like 'Want' and 'Collect'. The users can of course 'Like', they can also add it to their 'Wishlist' and retailers can add a 'buy' button that will allow users to buy that particular product offsite.
Here's how it works: retailers using Collections can post collections of images on their timeline, each image will carry a 'want' and 'collect' button. When a user clicks on either of these buttons, the product image will appear on users' timeline, opening up a possibility and potential of that product going viral on Facebook.
Facebook has made it clear that this feature is not a social plugin; but we can't seem to get over its striking resemblance to Pinterest.
Here's what Facebook has to say about 'Collections':
"We've seen that businesses often use Pages to share information about their products through photo albums. Today, we are beginning a small test in which a few select businesses will be able to share information about their products through a feature called Collections. Collections can be discovered in News Feed, and people will be able to engage with these collections and share things they are interested in with their friends. People can click through and buy these items off of Facebook."
When a user clicks on 'Want' button the product is added to a section called 'Wishlist' which is visible to friends of friends, clicking on 'Collect' button however, saves it to 'Products' that is visible to friends only. To test this feature, Facebook is now currently working with seven retail partners like Pottery Barn, Victoria's Secret, Michael Kors, Neiman Marcus, Smith Optics and Fab.com.
There is no doubt that 'Collections' can potentially help retailers boost their eCommerce sales, and change the way retailers interact with their fans. What do you say?
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