A question every small business owner must ask him/her self.
If you own a business and don't have a blog, then you are missing out on many opportunities that can help your business in many ways. We have compiled a list of 20 reasons with the intention of convincing you to start blogging. Forget about personal blogging for a while and think of it as a magazine that you are about publish with content that you think will be useful for your clients, prospective customers, employees and you.
Read further and if you are not convinced then let us know, we'll try even harder next time.
Before we start with our reasons it is important to mention that a company blog is not meant for promotion...well, direct promotion at least; use your company website for promoting your products or services.
With that clear, lets begin...
- Blogging is a clever and passive way of promoting your company.
- A good blog with quality content will not only attract new customers, but will bring existing and ex-customers back.
- Helps in building business email list.
- It proves that you are an expert in your field and adds to your credibility.
- Through your business you keep your customers satisfied, through a blog you keep them educated.
- A company blog brings brand recognition.
- Before buying your products/services, people like to know you better and your blog reflects your company and your personality.
- Writing not only helps you focus but also inspires you for new ideas or strategies.
- When writing, you research. When researching, you learn. When learning, you are only getting smarter.
- You provide a great platform for feedbacks, ideas and opinions from your customers.
- It also brings loyalty.
- It reminds your customers that even after a purchase you are still there, visible and active.
- It brings traffic to your website.
- You create a community around your business.
- There aren't many people who are interested in your newsletter; plus it sounds so boring. Blogging on the other hand has a lot of audience and that is where you are more likely to find potential customers.
- It not only builds network but also friendship.
- They say that 'every body has a story to tell', so go ahead and tell stories.
- Blogging keeps you up to date with all the recent happenings in and outside your industry.
- Blogging is a great PR tool.
- Blogging reflects your commitment towards your business.
For those who are still not convinced or are in need of a little more persuasion, we will be back with 20 more reasons...stay tuned.
Imagine saying 'No' to your very own printing press?
Well, that's what a blog is for.
Rightly said Ivan. :)