When looking at Google Analytics reports, sometimes it's difficult to visualize how visitors navigate on a given website page. To make this visualization easier, some users keep the website open in another browser tab so they can reference it while looking through reports. Others rely on Site Overlay report in Google Analytics, which, admittedly 'hasn't worked out as well it could'.

Therefore Google launched a new version into beta: In Page Analytics which will help in analyzing the navigation pattern on your site by superimposing analytics while browsing. Visit the 'Content' section in Google Analytics where you will find In-Page Analytics in the drop-down.

How is it useful for me?


What In Page Analytics does is that it displays interaction of users with a web page, basically it shows the percentage of time a user clicks in a particular button or link on the page.

Suppose, you are selling T-shirts on your website and have bifurcated them in different categories displayed in a column or box on a page of the site. Using In Page Analytics you will be able to see the maximum number of clicks a particular section or category has received, thereby helping you in improving click-through rates and eventually sales.

According to Google, while analyzing through this tool it helps you understand answers to following questions:

• Is my page layout optimal for what I want users to accomplish on the page?
• Are my users seeing the content I want them to see? 
• Are my users finding what they're looking for on the page?
• Are my calls to action motivating or visible enough?
• Which links are users clicking? 

Check out the demo video below that will give you a better understanding about this latest feature: