When it comes to buying clothes online, the biggest apprehension in a customer's mind is the fitting of the clothing, which in turn affects the sale volume of the seller. Fits.me is an intelligent solution to this problem, it is the world's first virtual fitting room.
Fits.me is a solution developed for online retailers which provides a dressing room and helps the customers to make an informed decision as they can virtually see as to how the clothing will fit on them. It not only helps in improving customer satisfaction but also plays a major role in reducing purchase returns.
How Does It Work?
The customer provides their body measurements like, chest, waist, torso type, height and arm length. Then a robot mannequin comes in to the picture, which adjusts the exact size and shape of the customer.
The shape-shifting mannequin is a robotic torso which comprises of flexible panels that can shift between thousands of shapes and sizes. When a shirt is virtually placed on the robot, a camera captures it cycling through different body shapes and sizes and provides pictures from various angles. So, once the measurements are entered, this new e-tailor shows exactly how a particular clothing will fit the customer. Unfortunately, this magical shape-shifting torso is a guy, therefore fit.me services are available for male buyers only; as of now at least.
"Our technology solves a huge challenge for online apparel retailers and consumers. The initial research trials we've conducted with our Virtual Fitting Room have proven a 28% reduction in online apparel returns, while increasing sales three times over. Retailers can sell more with fewer retuens which directly impacts their P&L" stated Heikke Haldre, CEO and co-founder of fit.me.
Check out the video of how this new e-tailor showcases clothing for customers: Fits.me on YouTube.
So, what do you think? Is this a perfect solution for online clothing retailers?
