I week after iPad was launched in Australia, Craig Simpson flew to Adelaide to purchase not one, not two, not even 10 but 15 iPads.
Craig's not some crazy Apple fanatic, in fact he is an owner of a restaurant in Sydney and these tablets are an investment for his Global Mundo Tapas eatery.
So how exactly does plan to utilize this latest technology?
Well, his eatery will be handing out iPads as menu cards to its customers. The diners will be able to view pictures of the food and tasting notes, apart from the small pop-ups that will suggest the best wine to go with their choice of food. And that's not all, they don't need a steward taking notes while they place their order; the order can be sent directly to the kitchen via wireless network.
"One of the points of difference for our restaurant was to have a unique menu," said Craig Simpson.
The application for these iPads keeps track of the stock for dishes and wines in the eatery and automatically deletes them from the menu if they fall short of it.
While all this sounds quiet impressive and I sure applaud Craig for this foreseen marketing attempt ( which is working quiet well); I am still not too comfortable with the idea of a gadget suggesting my choice of food. What happened to the good old days when a humble steward greets you and utilizes his expertise for food and wine which matches with the taste of the customer.
Honestly, I rarely if ever ask for a recommendation for food at a restaurant; I don't think that's a salient point for most people. It's an excellent concept and wonderful use of technology.
Honestly, I rarely if ever ask for a recommendation for food at a restaurant; I don't think that's a salient point for most people. It's an excellent concept and wonderful use of technology.