Nick, Eric and Fabian are three young entrepreneurs who met each other during graduation, in the midst of economic crises they wondered if they would be able to reach their career goals. Soon they realized the growing popularity of online retail business and decided to launch their sinfully delicious company: Chocomize.

Chocomize allows its customers to create their own chocolate bar from their website and have it delivered at their doorstep. They provide 3 chocolate base along with 90 different ingredients, customers can choose any 5 of those ingredients to have a chocolate which exactly matches their taste.

According to Chocomize "This allows for more than 10 billion possible chocolate combinations. In other words, if every citizen of New York City ate one different chocolate bar a day, it would take over 3 years until two people had exactly the same chocolate bar."

The story behind this idea is truly intriguing, one day three of them went for a visit to a supermarket in Columbia, Nick ( with a sweet tooth) bought himself loads of candies, chocolates and nuts; he accidentally left the packet in the car and later found that the the chocolate had melted and made a weird mixture with candies and nuts. Fabian and Eric dared him to freeze the melted chocolate and eat hardened mixture.

To their surprise not only Nick but all of them happened to like this new and wacky creation. This led them to believe that they can actually make money by allowing people to satisfy their chocolate craving by providing them with an option to self create their own mixture. They eventually launched Chocomize during early November, which marks the onset of holiday season. Before they knew it, they started selling thousands of chocolates and their business idea became an immediate hit.