Do you use Facebook Page to promote your business?

If yes, then you must have a look at Vitrue's evaluator. It is a social media management company which has recently launched 'Social Page Evaluator'; it helps in understanding the value of your Facebook Page.


Vitrue is a free service which aims at evaluating 'earned media worth of brands'. As per their calculations, Starbuck's annual page value is $20.7 million and coke is around $4.6 million.

Number of posts, likes and interactions are some of the factors that are taken into consideration while evaluating your page. It displays a chart wherein you can compare your current page value vs. potential value; it also has a feature which enables you to compare your page with other brands.

However, the tool is yet to prove it self to be advantageous for 'all kinds' of companies or brands; because the original 'insights' and 'Ad Manager' segment in Facebook is quiet beneficial in itself. But, there ain't no harm in trying...right?