The recent Emmy nominations list saw Netflix, the popular video streaming service being nominated in a record 14 categories this year. For many it is not exactly a surprise to see Netflix make it to the list, however, the fact to observe is that the streaming service is fast capturing a niche in real terms. With digitization becoming a accepted reality, television is no longer in its traditional avatar.
Services like Netflix are popular because they act as the digital platform to help people catch up on soaps and other shows not just on a tv set but through other digital media such tablets and smartphones. It's a thing about changing viewer's experience.
