Orabrush is a startup invested in improving the personal hygiene of people. Founded in 2009 by Dr.Bob Wagstaff, he spent over $40,000 in its adverstising campaign to end up selling only 100 pieces in the beginning. Like most startups they had no backers.
As a last ditch effort, Dr.Bob approached a research class at Marriott School of Management, BYU, looking out for a business strategy. He stumbled upon his future team - Jeffery Harmon, Austin Craig(journalsim student), Joel Ackerman(script writer) and Devin Graham(film major) here. Together, they shot their first Orabrush video film that became an instant success. So the star in the show was YouTube for them.
The next twist in the story came when the customers demanded that the company create a tongue cleaner for dogs. Consumer choices can be really weird at times.
