Guest blog post by Eric Hammis of 3SixtyInteractive.
When you think about the term press
release, you probably get this vision in your head of a news boy standing on
the corner of a packed street corner screaming, “extra, extra, read all about
it!!”At least that’s what I envision.
Yes, press releases are certainly a
tool of the past. In fact, the first press release distributed in the U.S.
happened 60 years. But if you think a press release belongs in the past and
should stay there, then you’re probably not familiar with today’s press
releases. So let’s take a look at how press releases are still relevant in
today’s digital marketing world.
