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DRTV advertising is the High Priest of current ad campaigns. Combining it with radio advertising can also prove a canny move.

DRTV advertising is one of the most ubiquitous and effective modern means of television advertising.  From Moonpig to Cash4Phones to a whole plethora of dating websites, DRTV has helped define and shape the way adverts are created, marketed and perceived by the public.  They provide a hook for the viewer, through either a website or a telephone number, and enable the consumer to participate and engage in the advert and product in a way they’ve not been able to before.