When GigaOM spilled the beans on what Intel Corp is upto, it seemed like one of those offhand "peek-a-boo" reporting efforts about what's going on in the big bad corporate world.

"Intel's TV Service"

It sounded like a joke, bizarre yet absorbing to just let go.

As the initial excitement died down with confirmation coming in from Intel's media boss Erik Huggers that the venture was actually underway, the skeptics are on a roll.