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It doesn't matter if you have the most amazing design for your business cards, the best paper, and the latest pocket technology – if your wording isn't right, you can't expect people to get in touch.

Striking the right balance between white space and information can be tricky: the decision to keep something on a card isn't one taken lightly. Keep in mind that business cards should always look crisp and clean, something that white space helps emphasise. Don't be afraid to be different: if you use Twitter more than a phone, print your handle, not your number.