These scary words that blow the daylights of many a veteran entreprenuers. No doubt building and creating a brand takes years of creativity and hardwork with many roadblocks to face of. What most businesses do in a crisis situation is to purely on the product they want to market; but sadly your product is not your brand. That's the first ground rule that need to be understood straight.
So what really is a BRAND and BRANDING?
Brands are not just products, its a hegemonic pyschology that engages a buyer and seller in a positive relationship. In a word, communication, is what builds a brand. In strictly economic terms it is called "user acquisition strategy". The product is simply a thing out of the factory, a creative branding is what makes it glamorous enough to adorn the shelves in those brick-n-mortar stores in the first place. Most Small Businesses and startups fail to capitalize on this avenue.
